Why Making Your Customers Happy Requires Entertainment

Trying to penetrate the immense busyness and clutter in the marketplace today is a daunting task. How can contractors and business development professionals cut through the clutter and noise so they can create opportunities to deliver the beautiful projects that owners want and need? What’s the secret?

Tune in this week as Wayne suggests there is a magical way to get attention in a busy, crowded world and offers Ray Bard’s philosophy of the objective of EVERY business. What do you think? Is it possible to stand out and be noticed in a business environment that moves faster and faster with every passing year? Please share with us in the comments.

The Denver class of The Contractor Business Boot Camp starts in August. If you haven’t yet enrolled your rising NextGen leaders to this career development program, do it NOW before you run out of time (and we run out of seats!). Please contact Charlotte at ckopp@familybusinessinstitute.com for more information.

  1. I highly recommend the book Fans First. It speaks in depth about entertaining always. Best business book I ever read, based on the Savannah Banana baseball team.

    • Thanks, Jim. I’ll get it.

  2. Wayne, Party on!!! Great suggestions. Construction is a commodity, taking the time to entertain is a hurdle that needs to be cleared and the time invested to entertain. This is where relationships are further cemented (pun intended).

    • Well said, Don! I’ve heard that puns are the lowest form of humor, but one done in perfect context like yours surely rises to the level of genuine entertainment, no?

      • Wayne, when the pun is called out, it in essence, has neutered the pun ineffective. However, backhanded compliments may be a form of passive aggressiveness.

Leave a Reply

Your email address will not be published. Required fields are marked *

©2024 Performance Construction Advisors