Privacy Policy

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Online Privacy Policy

Performance Construction Advisors (“PCA”) is committed to respecting the privacy and security of your personal information. The information contained in this Privacy Policy describes the information we collect and the manner in which we use that information to ensure you understand our practices and procedures. This includes what personally identifiable and non-personally identifiable information we may collect and/or share with third parties, how we collect and use that personally identifiable information, and how you may control your personally identifiable information.

By using our website, any service offered in conjunction with our website or business, and in accordance with any other agreement in which this Privacy Policy is incorporated, you agree to the terms of this Privacy Policy. We may periodically update this Privacy Policy and encourage you to refer to this Privacy Policy on an ongoing basis. By continuing to use the website, or any service offered in conjunction with our website or business, you consent to any such updates or changes.

This Privacy Policy applies only to the website located at (the “Site”) and any products, services or technologies provided by PCA (the “Services”), and not to any other website or service. Any dispute that may arise over privacy will be subject to this Privacy Policy and applicable laws and regulations.

Information That's Collected

We may collect, store, and share personally identifiable information about you that you voluntarily submit to us on the Site. Such information may include your name, email address, phone number, physical address, company name, and other similar information that may specifically identify you. This includes any information submitted to us through our contact form on our home page or any other forms used to contact us, download information, register for events, otherwise subscribe to our services, etc.

We, or our servers, may also collect general, internet-user information that uniquely identifies the user, such as your Internet Protocol (IP) address, location data, or other information that identifies the computer, mobile device, tablet, or other device you use to access this Site.

We will generally use such information submitted by you or collected by us on our Site to:

  • Operate and improve our Site or implement future Sites,
  • Send responsible marketing and communications about our Services,
  • Contact you in connection with your requests for information or our Services,
  • Fulfill your requests for or engage to provide you with our Services,
  • Engage in market research or project planning,
  • Troubleshoot problems or protect against errors, fraud, or other criminal activity,
  • Comply with the law, protect or defend our rights or the rights of other users of our Site, or act in an emergency to protect someone’s safety,
  • Further our legitimate business interests, or
  • Otherwise with your express consent.

Information shared with third parties: PCA uses certain third parties to operate our Site and other activities. To the extent that this Site or your interactions with PCA utilize such third parties, the privacy practices of those third parties will govern the use of your information. PCA is not responsible for the privacy practices of third parties. The personal information of website visitors and users is not shared with any third parties, except in situations required by law (such as a subpoena).

We also utilize regular third-party providers to operate our Site or to provide Services. As of the effective date of this Policy, we use the following third parties to host or otherwise process the data collected by us:

Google Analytics Suite

Google Analytics Suite, which includes AdWords, Data Studio, Tag Manager, Optimize, Survey, Attribution and Audience Center, is used to track and monitor visits to PCA's website through online advertising and other promotional tactics.

Infusion Software d/b/a/ Keap

Control of  Your Information

To ensure the privacy and protection of your personally identifiable information, we leave control over your personal data in your hands. Depending on the laws and regulations of your country, state, or other jurisdiction, you may request that we:

  • Explain to you the manner in which we use your personal information,
  • Provide a copy of any information we have collected about you or that you have provided to us,
  • Delete any of your personal information,
  • Correct or otherwise amend your personal information,
  • Stop contacting you (such as via newsletters, emails, etc.).

To the extent that you have previously consented to our processing of your personal information, you may later withdraw that consent. We also will not retain your data for any longer than is reasonably necessary to achieve the purposes for which it was provided.
Note, we are not responsible for removing information, including personally identifiable information, from third party systems, lists, databases, etc., of any kind, if that information has already been shared with such third parties as permitted by this Privacy Policy.

Advertiser & Third-Party Practices

While using this Site, you may encounter links, content, and advertisements from third parties, and you may choose to share information with such third parties or may otherwise consent to us sharing your information with a third party. If you agree to share your personally identifiable information with a third party, your personally identifiable information will be disclosed to the third party and the personally identifiable information you provide will also be subject to the privacy policy and business practices of that third party.

You may also opt out of third-party interest-based and behavioral marketing practices by such, some of which may link to or advertise on the Site, by visiting the following third-party sites:

PCA is not responsible for any acts, errors, or omissions of any such third party, and we encourage you to carefully review the privacy policy of any third-party website or link you visit.

Non-Identifiable Information We Collect & Use

We may also collect and store non-identifiable information from our Site users about user contact with and use of this Site, through the use of cookies, pixel tags, clear gifs, etc., or may aggregate and anonymize identifiable information for our own purposes. Examples of non-identifiable information include which internet browser is being used to access this Site, the type of computer operating and/or mobile application system or software and peripherals users are utilizing, how many users in a particular state visit this Site on any particular day, whether and how users search for, find, or link to this Site, time spent on and navigation of this Site, etc.

Should we utilize advertisements on our site, those advertisers and their providers may also set cookies when you click their banners. Any cookies received with banner ads are collected by those advertisers and their ad service providers. The advertiser’s privacy policy and, if applicable, that of its service provider govern the use of this information. We are not responsible for the privacy practices of such advertisers or ad service providers.

Note, if you have disabled cookies or refuse to accept cookies, some features of this Site may not be accessible.

Protection of Children

The Services are not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Services.


We operate this Site in the United States and in accordance with the laws, rules, and regulations of the United States. You acknowledge and permit that the information we collect may be transferred to and processed in the United States if you are accessing this Site outside of the United States. By using this Site, including providing PCA with any information, and unless otherwise prohibited by law or regulation, you (a) acknowledge that this Site is subject to the laws, rules, and regulations of the United States and (b) consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories.

California Visitors

In some instances, we may also be providing services in conjunction with a third party that is subject to the California Consumer Privacy Act (CCPA). If applicable, the CCPA may grant you certain rights related to your personal data, including:

  • The right to access to your personal data in a useable format,
  • The right to request that any data collected be deleted,
  • The right to disclosure of the categories, sources, purposes, and specifics of personal data collected, used, sold, or otherwise disclosed by us,
  • The right to disclosure of the third parties with whom personal data is shared,
  • The right to details on any sales of your personal data,
  • The right to opt-out of the sale of your personal data, and
  • The right to not receive discriminatory treatment for the exercise of your rights conferred by the CCPA.

While we strive to provide all individuals and entities on whom we possess data with the highest possible degree of transparency and control over their data, you may have additional data protection rights under the CCPA that are not specifically listed here. You may also have the right to lodge a complaint with an appropriate supervisory authority, should you believe that we are not collecting or storing your data in a manner compliant with the CCPA.

Disabled Users

If you or someone you know has a disability and are unable to read the information contained in this Privacy Policy, you may request this Privacy Policy in a more accessible format by contacting us at the contact information below and specifying the form in which you desire access. We will make reasonable efforts to accommodate such requests or find additional accessible forms that will meet your needs.

Consent to Updated Privacy Policies

Please note, we may change information on this Site and/or this Privacy Policy, at any time without notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Policy on this Site.

Contact Us

If you have any questions about this Privacy Policy, the use of our Site, your dealings with PCA, your rights under any of the laws or regulations described in this Privacy Policy, you can contact us by mail at:

Performance Construction Advisors

4050 Wake Forest Rd. Ste 110

Raleigh, NC 27609

Effective Date

This Privacy Policy was last updated in November 2023.

©2024 Performance Construction Advisors