The Experience Economy

The Experience Economy is a terrific book with many tangible applications for contractors. The authors make the point that, to avoid commoditization of your construction services, you must differentiate by providing not just solid service but by offering your customers EXPERIENCES along the way.

Please watch our blog this week as Wayne provides three keys to making your business offering more memorable and distinct. And we’d love to have the benefit of your comments below.

And, don’t forget about our next Contractor Business Boot Camp class scheduled for Oct 15-16 in Raleigh, NC. Enroll your rising next generation leaders today! Please contact Charlotte at to learn more about the program.

Please click here to download the transcript.

  1. Great stuff as always. In the mortgage industry years ago, we would tell clients that their closing would take TWO hours. Huh? Well, one hour for the closing, the next hour for a limo ride and champagne to their new home. Blown away? Indeed. Also, it is simply fun to watch them enjoy their “experience”. Cheers!

    • Great idea, Jim!

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