The Experience Economy

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.7″ hover_enabled=”0″]The Experience Economy is a terrific book with many tangible applications for contractors. The authors make the point that, to avoid commoditization of your construction services, you must differentiate by providing not just solid service but by offering your customers EXPERIENCES along the way.

Please watch our blog this week as Wayne provides three keys to making your business offering more memorable and distinct. And we’d love to have the benefit of your comments below.

And, don’t forget about our next Contractor Business Boot Camp class scheduled for Oct 15-16 in Raleigh, NC. Enroll your rising next generation leaders today! Please contact Charlotte at ckopp@familybusinessinstitute.com to learn more about the program.

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