Selling Value vs. Fee

Successful contractors sell value to their customers. Invest the time to dive deep and ascertain how your business is different and what you do better than your competitors (you can also learn where you come up short, but that’s a topic for another day). Once you know where you add value, you can sell that to your clients.

Watch Digging Deeper this week as Dennis explains the importance of having strategic differentiators for your company, how to divine them, and the impact selling value can have on volume and profits.

We look forward to hearing your thoughts.

The next cohort of FBI’s Contractor Business Boot Camp starts in April. Establish your differentiators – develop your future leaders and see the value they bring to your business in the long term. Please contact Charlotte at for more details.

Please click here to download the transcript.

  1. Excellent narrative Dennis. We like to explain the concept as “performance, not price” as to what we want to demonstrate.

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