The Three Kinds of Crisis Leaders
Leading an organization is fraught with challenges – especially in times of crisis and unpredictability. What are the key ingredients for leading through a crisis; what works, and what doesn’t?
Watch our blog this week as Wayne bounces off Arlin Sorensen’s recent blog and defines three kinds of crisis leaders.
We would love to hear what’s working for you. Please share your thoughts with us in the comments below. Thank you!
Hello, this is Wayne Rivers at The Family Business Institute. Thanks for tuning in as always. Today I want to talk
about the three kinds of crisis leaders, and this is important because I mean we're in an unsettled period, the
likes of which I haven't seen before. Even after some other well publicized and well-known events in our lives,
this one seems to have taken on a life that's different from the others.
The source for this blog comes from my friend Arlin Sorenson. He's in our peer group, I think I've mentioned
before, and I really enjoy his blog and get some terrific ideas. So, he began his blog yesterday with, "You never
signed up to lead in a crisis." And boy you talk about an arresting first sentence that really got my attention, but
he talks about the three kinds of crisis leaders and I think this summation, like all summations, it's general and
broad, but it does have some kernels of truth in there that really grab me.
I think a crisis in some ways is like sports. I remember hearing one time that sports doesn't build character, it
reveals character and if you see a guy and he's continually cheating on the golf course and improving his lie or
calling the lines wrong in tennis or something like that, you really have to question what that is telling you about
that person's character. I think crisis leadership may be revealing in the same way that sports is - sometimes
revealing of people's character.
So, the first type of leader, first type of crisis leader, is the frozen leader. So, these people are not ready. They're
really locked into their routines, they're locked into their norms and they're not very flexible at all. They'll be
identified by saying things like, "It's outside of my control." Or, "Other organizations have more resources than
we do to cope, and we just don't have the resources to get by," or, "There's nothing I can do. This is certainly
something bigger than me."
I remember going through a bit of a crisis in one of my early jobs in my career. This was in the late eighties or
early nineties or something like that. It was a really long time ago. We had what in that company, in that little
company, could only be described as a crisis and the boss, a guy I really respected, this has always baffled me,
went on vacation. So, on Monday, we got this announcement on Tuesday or Monday afternoon. He says, "Well,
I'm going to be out for the next 10 days." Gone and he was a guy who was very much locked into routines and
this unsettling event took place and man, he was literally absent. So, the troops, we got together and figured
out what to do and came up with a plan and the plan didn't include him. We had looked to him as a leader and
suddenly the leader is utterly absent. That didn't work out too well.
The second kind of leader, and I have to admit, in spite of myself, I don't want to be here, but this is the kind of
leadership that I identify with. So, okay, yeah, we're having a bit of a crisis and things are unsettled right now.
I'm looking forward to getting back to business as normal. Well, who knows? There are writers out there that
say this is the new normal, it's not going to ever be back to normal. But those leaders change as little as they
have to. They're anxious to get back to normal and they say things like, "We've made a few changes. Let's just
lock in for now and hope these changes work and then we'll see a little bit later." Or they say, "We really can't
make any more changes because we really need some stability in the organization right now." I think I can
probably identify with this kind, this style.
Third there is the agile leader. These leaders are flexible and adaptable. They're ready to pivot, they're ready to
make big changes, they're ready to go in a new direction and they say things like, "Our mission is too important
to let these current events overwhelm it. We are going to achieve our mission," and they ask questions. This is
what is leadership is all about. What can we learn from other people? What are they doing to be successful that
we can adapt into our own organization? What's your perspective? What do you think we should do? They ask
the other people, the other rising and situational leaders in the organization. What can we learn? How can we
do things differently? What can we do better? We've made a few changes, but I think if we made one more
change even, we could do things even better.
So, the point in Arlin's blog is that in a time of crisis you're going to have to give up something. Maybe it's your
routine, maybe it's a relationship, customer relationship, whatever it is. Doug McCright of The Family Business
Institute says a brilliant thing. He says, "There's no perfect decision. There's always tradeoffs." There's always
tradeoffs and so now in this period of unsettledness, we are making tradeoffs sometimes daily and those
tradeoffs will help reveal our leadership.
Finally, Arlin closes with this, a quote from an article that he got back in 1980. "Opportunity is a definition,
opportunity. Turbulence causes change and change is one man's opportunity and another's downfall." This is
Wayne Rivers at The Family Business Institute challenging you. What kind of leader are you? Frozen, agile, or
hesitant in this time of unsettledness? Thank you.