The Power of the Handshake
Ever wonder why the tradition of the handshake has proven so durable? Reputedly it began in Greece in the fifth century B.C.E. as a demonstration of trust – “Look, neither of us is carrying a weapon!” The simple handshake is an amazing trust generator.
Watch Digging Deeper as Dennis talks about the power of small gestures (like singing, exercising, or sharing a meal with others) as trust builders. We’d love to hear what strategies you’re using to build high-trust teams and successful negotiations. Please share with us in the comments below.
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Good morning everybody. Dennis Engelbrecht with The Family Business Institute, Digging Deeper.
Today I want to talk about something I was always aware of, but now apparently there's some good science behind it and
that's the power of the handshake. The handshake's an interesting thing. If you've ever been lucky enough to go to Europe
and you look at some of these buildings and stuff that were built several centuries, BC, you might see some etchings and
things of people actually having handshakes. Pharaohs and folks like that. Well, it turns out there's evidence of the
handshake going back as far as the ninth century BC.
So why has that hung around so long and become such a part of our culture? Well, a study from Cal Berkeley, University
of Chicago, and Harvard actually shows some of the benefits of the handshake. So, what they did in their study is they
had, as they usually do, half the participants go into a negotiation starting with a handshake, and half the participants go
in without a handshake to start. What they actually found is the people who began with a handshake, the negotiations
went more smoothly. The people with the handshakes achieved better outcomes, outcomes that were actually mutually
beneficial or more mutually beneficial. There was an enhanced trust when they interviewed the folks later with their
cohort. There also was a reduced tendency to lie. So once people shook hands, there was a reduced tendency to lie. And
generally speaking, they found out that people acted more in a spirit of cooperation versus competition. All of this, just
coming, the only difference being a handshake versus no handshake.
So if you just think about that and how simple a habit that is, but whether you're starting a meeting, just coming upon
somebody, seeing your employee for the first time of the week, meeting your customer on a job site, talking between the
subcontractor and the contractor. Whatever engagements you have, definitely want to use the handshake as a tool.
And then if you think about, okay, if the handshake is successful, well, what else is successful? Well, certainly I think you've
probably seen the habit of doing a handshake and putting a hand on somebody's shoulder, something like that. Yeah,
those things do work. And couple other things that they found in this research, singing together. People who sing together
tend to connect better. And again, be able to get more things done together. People who exercise together, so taking a
client out to play lunch, I mean, I'm sorry to play tennis or possibly golf or something like that, or even out on a job site
thinking a stretch and flex, where you warm up in the morning. That could possibly help your cooperation on the job site.
One other habit that they found was really beneficial was sharing a meal. Again, think about that, just having a meal out
on a job site with barbecue brought in or pizzas or something like that. But just by sharing a meal, people get the similar
benefits to what you get from a handshake. And interestingly enough, people found that sharing a plate actually takes it
to another level from sharing a meal. And that's a very common habit in some Eastern and Middle Eastern cultures where
people share from a plate and actually meals served family style versus plated. Again, people actually get a little bit more
of that sense of cooperation.
So just think about those things that you can do to enhance cooperation, negotiation, coming to common interests, and
don't ever forget the power of the handshake.
Again, Dennis Engelbrecht, Digging Deeper.