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The Cobra Effect and The Law of Unintended Consequences

Wayne Rivers
By Wayne Rivers
7 minutes

There is a famous story of how the British tried to solve a problem in Delhi, India and unintentionally created a much bigger one. This is a vivid real life illustration of The Law of Unintended Consequences.

What do snakes in India have to do with you? Most construction firms wrestle with this iron law when they attempt to install incentive compensation plans. Please tune in this week as we give four specific reasons why contractor incentive plans often fail and reveal the very best “incentive plan” a contractor can implement.

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