Lessons Learned from Project Projections
The best lessons learned come from OTHER PEOPLE’S mistakes!
Watch Digging Deeper this week as Dennis shares real-life examples of how a lack of discipline and poor culture caused catastrophic losses. He also suggests ways you can capitalize on these very public learned lessons to continuously improve your performance. We’d love to hear your thoughts. Please share with us in the comments below. Thank you!
Prepare your NextGen leaders for success down the road. Strengthen their business acumen by enrolling them in our one-of-a-kind program The Contractor Business Boot Camp where they have the opportunity to learn the business of construction from both industry experts and peers alike. Contact Charlotte at ckopp@familybusinessinstitute.com to learn more and our limited time early bird pricing.
Good morning, everybody. Dennis Engelbrecht with The Family Business Institute and the CEO Roundtable Program for
Contractors. Thanks for tuning in.
So, in our roundtable program, one of the big things we're looking for is lessons learned. And the best lessons learned are
those learned by somebody else that we can learn from without the pain and the punishment that oftentimes comes with
those lessons learned. So, I've been reading in the various industry publications and lately, there have been a couple of
really big lessons learned that hopefully all of you can learn from. So, the first one is actually from a couple of years ago
now, but still big enough and important enough that we should be reminded of the lesson learned. This is about a
construction company called Carillion, a public company headquartered in Great Britain, did a lot of work in Canada. But
in 2018, Carillion went under and it went under very quickly.
So, we're talking about a $6 billion company here. And from 2010, through 2017, they reported profits every year, usually
around $200 million. Sounds like a nice bucket of profit. Well, in 2018, actually when you come back, this was late in 2017,
all of a sudden, they issued guidance and they were taking a $1.3 billion write down. All right. That was the sum of all of
that project over seven years, from 2010 to 2017, that was all of the profit they had made, they lost. All right. And in this
case, we're just recognizing in one announcement, an entire $1.3 billion hit. So, I told you it's a public company and the
capitalization of the company before this announcement was a little bit over a billion dollars. Within a week, its
capitalization was down to $50 million. And then a few months later, they actually were out of business and not just the
chapter 11 went into liquidation, completely went under.
So, what happened there? Well, the primary thing that happened is in taking that right down, they were recognizing
project losses that in a lot of it probably should have been recognized before, but they weren't. So, once they dug deeper,
they found more and more issues in that three large projects in particular, that accounted for a good portion of loss. And
those projects, I think two of them were in the 300 - 400-million-pound area, and one was in the 700-million-pound area.
So, three big projects that took a lot of hit.
All right. So, let's track back now just maybe three to six months, same publications, Fluor, largest construction company
in the world. Well, most recently about a month ago, I think it was, they only lost $225 million last year on $15.7 billion in
revenue. The good news is that $225 million loss was down from 1.5 billion the year before, on $17 billion in revenue or
almost 9% loss. And now, this is Fluor. Fluor, probably, if not the most respected, certainly one of the most respected and
considered profitable construction companies in the world. So, what happened? Well, again, then that $1.5 billion loss
here, they had delayed their annual report because they found issues and what they found going back as approximately
one half of that, about $900 million were issues of job cost projections, again, where the profits weren't predicted correctly
in the past. And now, that we've really dug into it, we've come up with some greater losses in project issues than we had
previously recognized. So. Again, a big hit there from profit projections.
Now, recently Granite, another billion dollar plus company is reporting some fairly substantial losses and they in their
annual report, several quotes here, one, potentially misleading information given to create their financial statements.
Forecasts were not always prepared to reflect the most probable outcome. Forecast sometimes reflected aggressive or
optimistic projections, achievable targets, or management directives, or hope for efficiencies. All right, so three stories,
all just basically news in construction, three large companies taking losses and those losses coming on them late or being
sprung on them because of poor profit projections.
So, all of you are doing profit projections out here. So, the big lesson learned, obviously, number one, jobs can take losses,
companies can take losses, those losses can put you under or significantly damage or hurt your company. And we're in a
world in a business of risk in the construction business, but the key pieces that come from each of these stories was the
lack of really disciplined and accurate project projections. So, the lesson learned for you is you need that discipline and
accuracy in your business. Keep in mind, there's nothing more important that you do on a monthly basis than your job
reviews, your job cost reviews, and taking a very disciplined approach to those, a disciplined approach to those projections.
And as an organization, being conservative in those projections, not aggressive, not looking for hope for results.
Be careful that your management is not sending the message that your project teams are supposed to give you hope for
results, versus conservative or accurate results. What happens in that case is you create a culture problem. That culture
problem is the problems don't rise to the top until too late. And in construction, when the problems arise too late, they've
cost you much, much, much more money than they could have or should have. So, your culture needs open, honest
feedback, and you create that with the discipline and the messages that you set. So, don't let these losses from Carillion,
Fluor, and Granite go without a lesson learned for you. Be strong on profit projections and project reviews. Again, Dennis
Engelbrecht, Digging Deeper.